case study: shop je ne sais quoi

eCommerce Web site, Email Campaign, Social Media consulting, Custom WordPress Blog in development

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project overview

Shop Je Ne Sais Quoi (JNSQ) is a Paris based e-boutique featuring exclusive products from top designers of ready-to-wear, accessories and lifestyle goods for both men and women. Creating a chic luxury shop that serves a global audience was an ideal match for us.

challenge

Launching a new online eCommerce Web site is always an ambitious undertaking with all the fun and complexity of opening brick and mortar storefront. The client has an impressive resumé of experience in the luxury industry so she had a very clear idea of the type of store she wanted, from the site aesthetics to what designers she would represent. JNSQ focuses on one concept: suggesting that every women should have in their wardrobe each season’s essential pieces. “We call them the 5 MUST HAVES. We offer to our clients for each collection a selection of 5 looks made of 5 items combining edgy but elegant accessories that add a touch of originality to the suggested clothes.”

solutions

We researched what the best shopping cart options were and settled on user-friendly, open source shopping cart software. The Web site features a full Admin backend that allows the client to mange adding new products and images, offering global shipping and localized tax rates, to setting up sale items, fulfilling orders and updating custom Web site pages.

strategy

The client had a great sense of the brand image she wanted and had a general idea of the logo design font choices and color palette. This helped streamline the design process. We loved working with a client who had such a great sense of style and design. It was a true partnership between client and designer. Bringing in an illustrator, Amy Carleton, who created custom illustrations featuring current products, was the brainchild of the client, brought to life in collaboration with our art direction.

web site

The Web site is a custom designed bilingual eCommerce Web site in French and English.

digital marketing

We have consulted with Shop Je Ne Sais Quoi on social media strategy presence for Twitter and Facebook. We set up Shop Je Ne Sais Quoi with our email manager, which lets Shop Je Ne Sais Quoi self-publish email marketing campaigns to promote the seasonal specials. We also set up the email system so each newsletter is automatically posted to the Web site. We work with Shop Je Ne Sais Quoi to update the home page with seasonal home page features.

results

JE NE SAIS QUOI (JNSQ) is classing up virtual Main Street with its new luxury multi-brand e-boutique, shopjenesaisquoi.com that combines designer ready-to-wear and accessories and lifestyle goods for both men and women. Global shoppers now have exclusive access to some of the hottest names in fashion.

"The holding page is AMAZING!!! I have already shown it to several people and they all love it.They’ve all described it as elegant, chic, natural and warm, exactly what we’re going for. Thanks for such great work.

— Mireille Nagourney, shopjenesaisquoi.com

Credits

Web site Design: Eye Design Studio
Web site production: Eye Design Studio and Julie Vetter
SEO & Marketing: Hoi Moon Marketing
Custom Illustrations: Amy Carleton
Custom eCommerce Development JSWeb